Frequently Asked Questions (General/Clothing)

What to transcribe?


Internal content Training Seminars Onboarding HR New Knowledge Meetings (Zoom, Google Hangouts, MS Teams...other) Announcements External content Customer facing materials Social materials Digital promotion Investor relations - company announcements Product announcements Earnings calls




Why?


Easy to find for new audience Improve turnaround times Help employees focus - easy to find what they need Bigger audience - better engagement More targeted and tuned to audience Turn long form into short form content Easier to copy / share / market Create snippets Allows content to percolate and permeate different mediums Leads to better engagement / better subscriptions / more advertising opportunities via contextualisation Easy to edit with timestamps Also used to create transcriptions and subtitles Easier to translate with a written document SEO benefits - Google doesn’t crawl voice (yet)





Frequently Asked Questions (Surfboards)

What to transcribe?


Anything where there is spoken voice




Why?


Boost the value of your content Turn long form into short form content Easier to copy / share / market Create snippets Allows content to percolate and permeate different mediums Leads to better engagement / better subscriptions / more advertising opportunities via contextualisation Easy to edit with timestamps Also used to create transcriptions and subtitles - Easier to translate with a written document SEO benefits - Google doesn’t crawl voice (yet) Easy to CTRL+C copy from transcript into social media for quotes, jokes, inspiration and insights Make content easy to find - timestamp - rather than having to listen to the whole thing Make whole back catalogue of content searchable Make archives appear in collections - not just 1 file sit in 1 folder - think collections of photos - who, what they are saying - build playlists of like minded topics / subjects and content