Frequently Asked Questions (General/Clothing)

What to transcribe?

Internal content Training Seminars Onboarding HR New Knowledge Meetings (Zoom, Google Hangouts, MS Teams...other) Announcements External content Customer facing materials Social materials Digital promotion Investor relations - company announcements Product announcements Earnings calls



Why?

Easy to find for new audience Improve turnaround times Help employees focus - easy to find what they need Bigger audience - better engagement More targeted and tuned to audience Turn long form into short form content Easier to copy / share / market Create snippets Allows content to percolate and permeate different mediums Leads to better engagement / better subscriptions / more advertising opportunities via contextualisation Easy to edit with timestamps Also used to create transcriptions and subtitles Easier to translate with a written document SEO benefits - Google doesn’t crawl voice (yet)



​

Frequently Asked Questions (Surfboards)

What to transcribe?

Anything where there is spoken voice



Why?

Boost the value of your content Turn long form into short form content Easier to copy / share / market Create snippets Allows content to percolate and permeate different mediums Leads to better engagement / better subscriptions / more advertising opportunities via contextualisation Easy to edit with timestamps Also used to create transcriptions and subtitles - Easier to translate with a written document SEO benefits - Google doesn’t crawl voice (yet) Easy to CTRL+C copy from transcript into social media for quotes, jokes, inspiration and insights Make content easy to find - timestamp - rather than having to listen to the whole thing Make whole back catalogue of content searchable Make archives appear in collections - not just 1 file sit in 1 folder - think collections of photos - who, what they are saying - build playlists of like minded topics / subjects and content